Southwest Florida Housing Market Update | What’s REALLY Happening? September 2026

What is REALLY happening in the Southwest Florida real estate market right now? 🏡📊 In this September 2026 Real Estate Market Update, Mary Bartos of the Bartos Group at Premiere Plus Realty sits down with Gus Alfaro with TBF Mortgage to break down the latest housing market trends including homeowner equity, HELOC activity, luxury vs. starter home sales, home prices, and days on market. If you’re thinking about buying, selling, or investing in Southwest Florida real estate, this conversation looks at both national housing trends and what the numbers are showing locally in Naples, Marco Island, Fort Myers, and Cape Coral. One of the biggest stories in today’s housing market is homeowner equity. Across 56.7 million U.S. properties, the average borrower has approximately $310,500 in home equity. Mary and Gus also discuss the growing divide between price points. National data shows starter-home sales declining while luxury-home sales have remained stronger, creating very different conditions depending on the segment of the market. Whether you’re a homeowner wondering how much equity you may have, a buyer looking for opportunities, or a seller trying to understand today’s market, knowing what is happening at different price points can help you make a more informed real estate decision. 🏡 CONNECT WITH THE BARTOS GROUP The Bartos Group at Premiere Plus Realty helps buyers, sellers, and investors navigate the Southwest Florida real estate market throughout Naples, Marco Island, Bonita Springs, Estero, Fort Myers, Cape Coral, and surrounding communities. Subscribe for more Southwest Florida real estate market updates, Naples real estate news, home buying and selling tips, luxury real estate insights, property tours, community information, and local market trends. 👍 LIKE this video if you found the update helpful 💬 COMMENT with your Southwest Florida real estate questions 🔔 SUBSCRIBE for more local real estate content SEARCHING FOR: Southwest Florida real estate market update | September 2026 real estate market update | Naples Florida real estate market | Southwest Florida housing market | Naples housing market 2026 | Marco Island real estate | Fort Myers real estate | Cape Coral real estate | Florida housing market 2026 | Naples luxury real estate | home equity 2026 | HELOC | luxury home sales | starter home market | Naples home prices | days on market Naples | Southwest Florida home prices | The Bartos Group | Premiere Plus Realty | Mary Bartos | Gus Alfaro #SouthwestFloridaRealEstate #NaplesRealEstate #FloridaRealEstate #HousingMarket #MarketUpdate #NaplesFlorida #MarcoIsland #FortMyers #CapeCoral #LuxuryRealEstate #TheBartosGroup -------------------------------------------------------------------------------------------------------------------------------------------- Video Contents 0:00 September 2026 Market Update Preview 0:43 Welcome + Meet Gus Alaro of TBF Mortgage 0:58 How Much Home Equity Are Homeowners Sitting On? 2:44 Ways Homeowners Are Using Their Equity 4:58 Luxury vs. Starter Homes: The U.S. Market Split 9:40 Southwest Florida Sales by Price Range 10:56 Days on Market in Naples, Marco Island, Fort Myers & Cape Coral 12:03 Southwest Florida Home Prices & Market Stability 13:15 August Sales + Is Now the Right Time to Move? -------------------------------------------------------------------------------------------------------------------------------------------- View Homes for Sale Marco Island - https://bartosgroup.com/marco-island-... View Homes for Sale Naples - https://bartosgroup.com/naples-homes Check us out and be sure to follow us. Website - https://bartosgroup.com Facebook -   / bartosgroup   Instagram -   / bartosgroupswf   YouTube -    / @bartosgroup