Zolato: The Free CRM Trying to Change Home Service Software

What if your CRM didn’t get more expensive every time you hired another employee or needed another feature? In this episode of Clean for Profit, I sit down with Zolato co-founder John Rossiter to talk about why he and his team are building a free CRM specifically for home service businesses. We get into the frustrations with traditional CRM pricing, why Zolato is giving users access to the full platform for free, and how they plan to monetize through optional communication tools and AI employees instead of locking core features behind higher-priced plans. John also shares his background as an entrepreneur, how customer feedback is shaping the product, what they’re learning from onboarding real home service businesses, and the much bigger vision behind Zolato: becoming an all-in-one operating system for home service companies. We cover: Why adding employees can dramatically increase CRM costs Why Zolato is offering its core CRM for free AI phone answering vs. real human interaction Automations that can give owners their time back Why running ads without a lead-management system is a mistake Migrating from an existing CRM Building software directly around customer feedback Zolato’s vision to become the “Amazon for home service businesses” If you own a window cleaning, pressure washing, or other home service business, this is an interesting look at where CRM software and AI could be headed. Subscribe to Clean for Profit for more conversations about building a profitable cleaning business.