Bidfresh Uses Podfather Logistics Software to Support Customer Service Values

Bidfresh, a supplier of fish, fresh produce and dairy, to the catering and hospitality sectors, is using Podfather logistics software to boost customer service, improve efficiencies and inform reporting, across a growing, nationwide food service operation. Currently consisting of 10 individual businesses, which all operate under the central brand, Bidfresh makes around 750,000 deliveries a year using its fleet of approximately 180 vans. Since implementing Podfather, which includes route planning and optimisation tools together with electronic Proof of Delivery features, Bidfresh has reduced unnecessary mileage, has better transparency with customers on delivery status and timings, and has clear visibility of delivery performance across all sites. 👉 Find out more about Bidfresh: https://www.bidfresh.co.uk/ 👉 Find out more about Podfather: https://thepodfather.com/