COMPARING VIRAL DUPES: how do brands make it cheaper??

Welcome back to my channel! Today we're talking about a hot topic-- DUPES. I'm excited to break down these ingredient lists from a technical perspective so that you guys can see that there are ways to make a product cheaper! That doesn't mean it will always perform the same, but you can't deny a good dupe at the end of the day. As a chemist though, I hate the word "dupe" because formulas are rarely exact 1:1 matches. So please be mindful that we are talking about "dupes" in the social media context! Please subscribe and let me know what kind of content you would like to see next! ❤️ 00:00 Intro 00:21 What are dupes and benchmarking? 01:17 BBW vs Sol De Janeiro 02:04 Different categories of dupes 03:45 Charlotte Tilbury flawless filter vs MCO Beauty 05:45 Milk Makeup Hydrogrip vs Elf Beauty 07:35 Rhode Blush vs MCO Beauty 09:07 One Size On til Dawn vs Loreal 09:54 Outro