Samurai Jeans - Behind the Brand

Samurai Jeans - Behind the Brand For this episode of Behind the Brand, we sit down with Nogami-san, founder of Samurai Jeans, to explore the story, philosophy, and craftsmanship behind one of Japan’s distinctive denim brands. His journey began with a vintage clothing store and eventually led him to the decision to create something of his own., Nogami-san shares what inspired him to start Samurai Jeans and the ideas that have shaped the brand for nearly three decades. From heavyweight denim and the pursuit of durability to the deeper meaning of “Made in Japan,” the conversation goes beyond the jeans themselves — exploring craftsmanship, materials, Japanese identity, and the importance of creating something that can be carried forward for generations. Today, Samurai Jeans continues to pursue its own approach to craftsmanship — from developing heavyweight denim to cultivating its own organic cotton in Japan, making it the only Made-in-Japan denim brand to grow its own organic cotton. As the brand approaches its 29th anniversary, the vision remains long-term: to build a brand that can last for 100 years. ⸻ Featured Brand Samurai Jeans Featuring Nogami-san Founder of Samurai Jeans Samurai Jeans Instagram⁠:   / samuraijeans   Samurai Jeans Global — Instagram⁠:   / samuraijeans_global   Samurai Cotton Project — Instagram⁠:   / samurai_cotton_project   ⸻ Credits Director: Yoshua L. Interview & Script: Yoshua L. Editor: Sindi Yulyana Videographers: Handy Christianto & Sindi Yulyana ⸻ Music & Licensing Music: Within Our Nature by Scott Buckley https://www.scottbuckley.com.au/ License: Creative Commons — Attribution 4.0 International — CC BY 4.0 Free Download / Stream: https://links.al/H9m Music promoted by Audio Library: https://links.al/youtube Song: Gatekeeper Composer: The Piano Says Website:   / thepianosays   License: Creative Commons (BY 3.0) https://creativecommons.org/licenses/... Music powered by BreakingCopyright: https://breakingcopyright.com Song: Warm Memories Composer: Keys Of Moon Website:    / keysofmoonmusic   License: Creative Commons (BY 3.0) https://creativecommons.org/licenses/... Music powered by BreakingCopyright: https://breakingcopyright.com Song: Family Composer: Alex Productions Website:    / @alexproductionsnocopyright   License: Creative Commons (BY 3.0) https://creativecommons.org/licenses/... Music powered by BreakingCopyright: https://breakingcopyright.com ⸻ Limbro Denim Store Limbro — Instagram⁠:   / limbrodenim   Limbro — Website⁠: https://www.limbro.id ⸻ BEHIND THE BRAND A series by Limbro Denim Store, exploring the people, stories, craftsmanship, and philosophy behind the brands we represent. #SamuraiJeans #BehindTheBrand #JapaneseDenim #LimbroDenim