Understanding marketing effectiveness culture - EffWeek 2018

We were joined at EffWeek by experts in the field of organisational culture ranging from researchers and consultants Libby Child and Fran Cassidy, the Reverend Richard Coles and representatives from the agency, finance and brand worlds. The culture debate has moved on and seems to be solidifying around a few central themes. Watch the film for an overview and visit http://effworks.co.uk/effectiveness-c... for suggestions for further reading and watching