The Diamond Lie That Fooled The Entire World

One company is sitting on enough diamonds, in underground vaults, to collapse the entire market to zero. They will never sell them. Diamonds aren't rare — you were sold that idea, on purpose, by a company that also invented the idea that an engagement ring needs one. 00:00 The vault that could crash the market 00:10 1888: Cecil Rhodes and De Beers 00:40 The Great Depression problem 00:54 The impossible ad campaign 01:21 "A Diamond Is Forever" 01:41 80% of brides, by the 1990s 01:56 The manufactured scarcity 02:16 Lab-grown diamonds crack the illusion 02:36 The belief that's still intact If you liked this, check out the other videos on the channel — GPS built to guide missiles, the Cold War officer who refused to launch nuclear weapons, why your smoke alarm was never tested on your kids, why your keyboard was designed to slow you down, and why every airplane window is round. #DeBeers #Diamonds #Marketing #stickman