What Usually Goes Wrong in Your Year-End Campaign (and How to Avoid It)

Most year-end campaigns stumble in the same few places. Join our free webinar to spot the risks early and fix them before you launch. Year-end campaigns typically account for 25 to 50 percent of an organization's annual revenue, and about 10 percent of annual giving arrives in the last three days of the year. With that much at stake, small, predictable problems get expensive fast: a start date that's too late, a donor list nobody cleaned, or a donation page that was never tested. Join Mockingbird for a practical webinar on what usually goes wrong on year-end campaigns and what you can do to avoid it. We'll walk through the most common trouble spots across planning, donor outreach, marketing, and follow-through, with a workable fix that your team can implement. What you'll walk away with: A list of the risks most likely to affect your campaign this year A practical fix for each one, sized for a team with limited time A clearer sense of what to do first, what to simplify, and what to skip Who should attend: Founders, Executive Directors, Development, operations, and program leaders at medium-size nonprofits, including fiscally sponsored projects, who are planning a year-end appeal or want their current plan checked before it launches.