🎧 Brands are getting in on the ACOTAR hype

This week’s tabs: why it feels like every brand has an ACOTAR collab and the rise of co-working livestreamers. Timestamps: 📚 7:42 - ACOTAR [A Court of Thorns and Roses] is the latest franchise brands are clamoring to collaborate with. From Target to For Love & Lemons, brands are tapping into the fandom. We discuss what makes these collaborations work and why understanding the world behind the IP matters more than simply putting a logo on merchandise. Every (https://www.thecut.com/article/every-...) ACOTAR (https://www.thecut.com/article/every-...) Collab You Can Shop Right Now, The Cut (https://www.thecut.com/article/every-...) 💻 20:44 - Why are people watching strangers work on the internet? Study and co-working livestreams offer accountability and a sense of companionship. We discuss the appeal of body doubling and whether these digital spaces are building community or monetizing loneliness. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit mtdeco.substack.com/subscribe (https://mtdeco.substack.com/subscribe...)