Discourse Analysis: Understanding Meaning Behind Words | An Introduction by Prof. Dr. Ahmed Siddiqi

In this introductory video, we take the first step into Discourse Analysis as a method of Qualitative Research. Rather than getting lost in technicalities, the video focuses on building a clear conceptual understanding of what discourse is, what discourse analysis means, why it matters, and how researchers can begin analysing language, texts, conversations, and social narratives. Designed especially for beginners, this video provides a foundation for understanding how meaning is constructed through language and context—and how qualitative researchers can systematically uncover those meanings. Ontology & Epistemology    • Ontology & Epistemology Made Simple: What ...   Contact for queries ahmedfsiddiqi@gmail.com