Customers, segmentation, and target marketing

Here we discuss buyer behavior in consumer markets and buyer behavior in business markets, as well as the concept of marketing segmentation and target marketing. Segmenting the total market into identifiable segments of customers with similar needs and want, enables marketers to a differentiated strategy or maybe a niche marketing strategy to customize an offer specifically for targets markets. #Markets #BuyerBehavior #ConsumerBehavior #ConsumerDecisionMaking #ConsumerMarkets #BusinessMarkets #Segmentation #MarketSegments #TargetMarkets #DifferentiatedStrategy #MassCustomization #NicheMarketing