The 5 M's of PR: The Real Framework Behind Lasting Brands with Steve Turner

“What we're trying to do with the campaign: long-term, build credibility, trust within the marketplace, and have some community impact. If it's PR, you want to do good things in the community, but we want a return on investment… If you do it the right way, I believe you'll be successful.” —Steve Turner The 5 M's of PR are the framework PR veteran Steve Turner uses to help businesses build brands that actually drive sales, not just visibility. In this episode, Steve — founder of Solomon Turner and author of PR That Works — breaks down Mission, Market, Message, Media, and Measurement, and why skipping any one of them wastes marketing budget. He explains how to define your real audience (not just broad demographics), why third-party press coverage builds more trust than self-promotion, and how writing a book helped him become a recognized thought leader in the PR industry. Subscribe for more real conversations on purpose, growth, and building things that last. Connect with Jim: Website: https://jimpricebooks.education/ Instagram:   / childbookauthor   Facebook:   / jim.price.9822   X: https://x.com/JimmyPr74639009 YouTube:    / @adventuresofharold   Resources: Get Steve’s Book 📖 PR That Works: Real Strategies. Real Campaigns. Real Results. by Steve Turner Get Jim’s Books 📖 The Adventures of Harold from the Hood Book Series 🚙A Trip to the Park 🤝🏽Friends Like Different Things 🍟 Fun Time Lunch Time 😤 When I Feel So Annoyed Chapters: 03:39 Meet Steve Turner: From Baseball Broadcasting to PR 07:54 The 5 M's of PR: Mission and Market, Explained 12:03 Message, Media, and Measuring Your PR ROI 15:57 Why Third-Party Press Builds More Trust Than Ads 19:13 Inside Steve's Book: PR That Works 23:02 Turning a Book Into Authority and Speaking Gigs 26:03 Get Comfortable Being Uncomfortable: Steve's Advice 28:43 Find a Mentor: The Secret Sauce to Growth Meet Steve: Steve Turner is a veteran public relations strategist and co-owner of Solomon Turner PR, an award-winning PR firm based in St. Louis. A graduate of the University of Missouri School of Journalism, Steve began his career in broadcasting, calling high school, college, and minor league baseball games for organizations including the Kansas City Royals, before transitioning into advertising and public relations. Over more than three decades, he has led successful campaigns for high-profile clients such as Tony Robbins, Brian Tracy, Steve Forbes, Northwestern Mutual, Coldwell Banker, and HealthSouth, as well as numerous regional and local brands. Under his leadership, Solomon Turner PR has been named one of Small Business Monthly’s Top PR Firms in St. Louis for 18 consecutive years, and Steve has been recognized as a “Rock Star Publicist” by Authority & Media. Steve is the author of “PR That Works: Real Strategies, Real Campaigns, Real Results,” which outlines practical PR tactics, case studies, and expert insights to help businesses and thought leaders build credibility and measurable visibility. A sought-after speaker and educator, he presents to universities, businesses, and professional groups on topics including branding, media strategy, and the evolving role of AI in PR, often centering his talks on his signature 5M’s framework: mission, market, message, media, and measurement. He is passionate about helping organizations clarify their story, amplify their brand, and turn PR into real-world results and ROI. Website: https://solomonturner.com/ Website (Rockstar Publicist): http://www.rockstarpublicist.com/ LinkedIn:   / steveturnerpr   Instagram:   / rockstarpublicist   Facebook:   / steveturnerpr