Double Optin: Special Guest Christopher Marriott

Andrew Bonar and Christopher Marriott discuss the enterprise email platform market and the relationship between email systems and customer data. The conversation examines why the timing and accuracy of information matter to the experience a customer receives. An example of a payment reminder arriving after payment illustrates how disconnected systems can create avoidable service work. The episode considers platform selection and customer journeys through these practical consequences, asking what an organisation needs its technology to do rather than relying only on a feature list. Speakers: Christopher Marriott, Andrew Bonar. Series: Double Optin. Programme: https://hub.emailexpert.org/speakers/...