How to Turn Your Backlist into a Self-Sustaining Business | Andy Peloquin

Most authors sell one book at a time. Andy Peloquin built an automated funnel where every backlist title sells every other release. With around 45 titles across six interconnected series, he's turned his catalog into a self-sustaining author business—where a new reader who starts with Darkblade or Queen of Thieves crosses over through five of his six series to explore the full intellectual property (IP) ecosystem. In this episode, we break down the exact scaling strategies behind a full-time indie fantasy career: building an interconnected fictional universe, maximizing conversion rates on book one, and executing a series relaunch to maximize book sales. We also cover driving direct sales via independent e-commerce channels, optimizing his email marketing list and newsletter funnel, cross-selling his backlist, and the three commercial pillars he says every business is built on—newsletter marketing, social media branding, and direct audience acquisition.If you've got a catalog of books out and you're trying to turn writing into a high-margin business, this masterclass is for you. ⏱️ TIMESTAMPS 00:00:00 - Intro: Maximizing Conversion Rates on Book One 00:08:36 - Meet Andy Peloquin: Scaling a 45-Book Backlist Full-Time 00:13:45 - Author Marketing Strategy Shifts: 2018 vs. 2026 00:15:41 - Premium Book Cover Design & Commercial Branding 00:18:51 - Fictional World-Building & Cross-Selling Your Catalog 00:28:00 - Executing a Series Relaunch & Product Repositioning 00:41:11 - Direct Sales E-commerce & Email Marketing Funnels 00:50:28 - Identifying Content Gaps & Audience Segmenting 00:52:15 - High-Output Content Production & Writing Workflows 00:58:35 - The 3 Commercial Pillars of an Author Empire 🔗 FIND ANDY PELOQUIN Website: https://andypeloquin.com All socials (IG/TikTok/etc.): https://linktr.ee/andypeloquinauthor New novella A Mother's Love → available direct on his website 📚 MENTIONED IN THIS EPISODE Newsletter Ninja by Tammy Labrecque - https://books2read.com/u/388lvw Stallion Express (Canada → US media mail shipping) → https://ship.stallion.ca/register/Qr3Wy5 🍺 THE PINT & PORTAL AUTHOR PODCAST YouTube:    / @pintandportal   Spotify: https://open.spotify.com/show/3UGMgBm... Apple Podcasts: https://podcasts.apple.com/us/podcast... Instagram:   / pintandportalpodcast   👉 Subscribe for bi-weekly conversations with authors who've built real careers. #indieauthor #selfpublishing #authortube #bookmarketing #writingcommunity #fantasyauthor #authorbusiness #writinglife 🚨🚨🚨 Support the Channel For all of our affiliate links check out our website at: https://www.pintandportal.com/deals Support our sponsors