Consumer Behavior with Michael Solomon

How do you communicate your product message to the market? Michael Solomon offers insights into to influencing buyer behavior.    • Consumer Behavior with Michael Solomon   Interview with Michael Solomon on the podcast, Your Intended Message We buy what products mean to us - not necessarily what they do. People often buy based on irrational decisions not rational logic. The relationship is key to buying choices. The experience has more to deal with stimulation, recreation and education. His marketing books have been used by over one million students. How do you communicate the value of your product to the world? Benefits versus features Interview Outline 0:00 Welcome to Your Intended Message with guest, Michael Solomon 3:20 The market for wearables - technology and luxury? 6:20 We buy things because what they mean - benefits not attributes 9:25 Why do you buy a car? How do we make choices? 14:00 Emotional decision is later supported by a rational explanation 17:20 Stability, flexibility, familiarity and change? 19:45 Relationship? How important is that? How to boost relationships? 22:00 You can't please everyone - focus on your target - 80/20 rule 23:50 The New Chameleons - Don't put me in a category 28:40 Millennials - how to address them 34:30 Simulation, recreation, education ----- Listen to this interview on the podcast, Your Intended Message, https://yourintendedmessage.podbean.c...