Learner Market Intelligence: What Will Your Members Actually Buy?

Your program catalog can be packed and still underperform. The problem usually isn't content quality. It's a mismatch between what your team decides to build and what your audience will actually pay for. In this session with Tracy King, education and events teams learn a structured approach to learner market analysis: understanding buying behavior, content priorities, format preferences, price sensitivity, and competitive alternatives before committing resources to development. Participants work through a simplified analysis exercise using their own portfolio and leave with a repeatable process for validating program concepts before investing in development. By the end of this session, you'll be able to: Tell needs assessment from market analysis Spot key learner buying signals Apply a simplified market analysis framework Build market intelligence into your workflow This session is for association education and events professionals who want their program catalog to sell, not just exist. Learn more about Cadmium's integrated suite for associations at gocadmium.com. #AssociationLearning #ContinuingEducation #EventProfs