McDonald's | Reinventing Operational Testing at McDonald’s with Simio | Simio Sync 2026

"Reinventing Operational Testing at McDonald’s with Simio" At McDonald’s, innovation happens at full speed—and Speedee Labs is where teams can learn, iterate, and scale bold ideas in a fully functioning restaurant testing environment. For years, operational testing relied on printed tickets and manual scans through the many customer journeys, leading to data gaps, inconsistency, and missed insights. In this session, I’ll share how we partnered with Simio to rethink our approach and create McTaps, a smarter, simulation-driven way to capture operational data.