MEDIA PALOOZA: HOW TO MAXIMIZE VALUE IN 2027

Should you pitch, or just renegotiate? Let's help you decide! Over $40 billion in global media spend is heading for review in Media Palooza 2027. That means 200+ agency pitches. When preparing for an agency review, marketing and procurement leaders face a critical fork in the road regarding their route to market Do you run an open, highly competitive review with three to six elite agencies, or conduct a closed-door negotiation just with your incumbents? Welcome to Part 5 of our special #MediaSnack LIVE series on Media Palooza 2027. In this episode, Tom Denford and David Indo evaluate the 'High-Value' route to market. Drawing on over a decade of experience conducting both multi-agency competitive pitches and discreet direct negotiations with the world's top agencies, we show you how to engineer competitive tension that sparks a race to the top for elite talent, strategic innovation, and advanced AI capability. In this episode, you will learn: What's going on? The strategic fork in the road between open competitive pitching and closed-door incumbent negotiations. What are the implications? How maximizing competitive tension motivates elite agency teams to compete on strategic innovation rather than unit price discounting. What marketers should be thinking and doing now? Structuring evaluation scorecards around AI capability and business growth, and eliminating passivity to recover up to 25% in lost media productivity. As always, we stream live every week across LinkedIn, YouTube, and TikTok. Drop your questions and comments in the chat, and we will feature the best ones live on screen! Please take a second to follow and subscribe to our channel so you do not miss a single episode of this Media Palooza series. Join us live this Friday at 11:00 AM ET / 4:00 PM UK. Presented by ID Comms, the global media advisory firm helping ambitious brands #GetGoodAtMedia since 2009. Explore campaign tools at www.idcomms.com/ and fixed-price pitch advisory options at www.fivefigurepitch.com. #MediaSnack #GetGoodAtMedia #MarketingProcurement #AgencyReview #MediaPalooza #CMO