Jenni Ryall (Founder) - Other Labs | Not Just Faster Horses

Most media companies are using AI somewhere in the business, but few are seeing it on the bottom line. Jenni Ryall, founder of Other Labs, explains why decades-old media businesses find AI harder to adopt, and what the newsrooms getting results do differently. Episode 5 of Not Just Faster Horses, recorded in Sydney. Jenni walks through why many media companies never finished going digital, how Australian startup Gazette got five times the stories from one AI workflow, measuring AI against a time and accuracy baseline, what to do with staff who are deep into AI, who owns a company AI account when someone leaves, and the AI UX slop now damaging credibility across the web. Chapters 0:00 Opening 0:36 Jenni Ryall and Other Labs 0:57 Why media companies struggle to see results from AI 3:46 Silos from when print was the product 5:47 Gazette: five times the stories in 12 weeks 7:46 What holds traditional media back 8:24 Who decides what gets built now 9:36 Changing a 20-year-old process 11:44 The new P&L line, and measuring AI from a baseline 14:20 Building the wrong things faster 15:55 Forward deployed engineers and layers of experience 17:29 What to do with your AI enthusiasts 18:41 The efficiency trap of working 100 times faster 20:05 Find out which AI tools your people use 21:18 Who owns your company AI account 22:33 “It’s like the new social media policy” 23:05 How AI is squeezing page views and programmatic 25:58 If you built a newsroom from scratch today 27:03 Where it goes wrong: AI UX slop 29:59 Why Jenni is a tech optimist Not Just Faster Horses is The Code Company’s series on how media companies put AI to work. The Code Company builds and runs WordPress platforms for publishers and media businesses. https://thecode.co/ Other Labs:https://www.other-labs.com/