Best Google Shopping Campaign Structure in 2026 | Step by Step Google Ads Shopping Tutorial

Get Your Google Ads Managed by Me: https://darlingtongrowth.com/ Get My Tailored 1:1 Google Ads Coaching: https://darlingtoncoaching.carrd.co/ Email me at alex@darlingtongrowth.com So you are working on Standard Shopping Google Ad Campaigns. You can't target keywords, so how do you go about structuring campaigns? This is how I am structuring my Google Ads Shopping Campaigns with millions of spend in 2026. Video Chapters: 00:00 Introduction and Overview 00:37 Type 1: Product Categories 05:00 Type 2: All Products 300%+ 09:11 Type 3+4: Average Selling Price (ASP) 12:18 Type 5: Worst Sellers - Catalog 13:31 Type 6: Worst Sellers - Shopping 14:40 Type 7+8: Best Sellers - Catalog & Shopping Campaign Types if you check down here :) all manual cpc or target ROAS if you have enough conversion data 1. Top 10% Best Sellers in your catalog (regardless of shopping sales) 2. Top 10% Best Sellers in Shopping (regardless of your catalog) 3. Campaign by Product type (e.g. Office Chairs, Gaming Chairs) 4. Bottom 20% sellers in your catalog 5. Bottom 20% sellers in your Shopping 6. Average selling price below your median 7. Average selling price above your median 8. All products in Shopping with a historical ROAS above your target Video Concepts: google ads,google advertising,google ads guide,google ads tutorial,google ads 2024,google ads 2025,google shopping,google shopping ads,google shopping ads strategy,google shopping ads optimization,google shopping ads tutorial,shopify google shopping,google shopping campaigns,google shopping ads walkthrough,ecommerce google ads,google shopping 2025,google shopping 2023,what is google shopping,google shopping campaign,google shopping tutorial