Intent Data is BROKEN!

Why is every SDR sending the same "congrats on the new role" email, and why is nobody replying? Chris sits down with Harry, Head of Innovation and Automation at Punch, to introduce Hot Sauce, Punch's new sales intelligence platform. Harry explains why shared databases leave five vendors chasing the same account the day a funding round is announced, and how "unique to you" signals give sales teams a reason to reach out that their competitors don't have. Essential listening for SDRs, BDRs, sales leaders and GTM teams who want better-timed pipeline and outreach that doesn't sound like everyone else's. You'll learn: Why generic signals like funding rounds and new hires have made outbound crowded and lazy How hiring intent across multiple job descriptions reveals challenges companies never post publicly How to weight signals by priority so your most important triggers rise to the top Why signal combinations tell a stronger in-market story than any single trigger The real difference between intent data and signal intelligence How to push signals into your CRM so reps know exactly who to contact today Perfect timing vs the perfect message: which one matters more