Dealer Diagnostics: AI, Dealership Efficiency & What’s Next with John Schmeiser

In this episode of Dealer Diagnostics, Wayne Brozek sits down with John Schmeiser, COO of visorPRO and a member of the WB Global Services Advisory Council, for a conversation about where the equipment dealership industry is headed. They dig into how AI is changing dealership operations, including visorPRO’s Story Writer, a tool designed to turn technician notes and voice recordings into clear, consistent repair stories that can help improve efficiency, strengthen warranty submissions, and get technicians back to doing what they do best: fixing equipment. Wayne and John also explore how dealerships can put years of service and repair data to better use, the growing role of AI in quoting, diagnostics, parts identification, and employee training, and why these tools are becoming increasingly important to dealership profitability. The conversation then turns to John’s journey writing his book, the transformation of the equipment dealer association, dealership consolidation, and what larger multi-location organizations can offer while still protecting the personal relationships that have always been at the heart of the industry. If you’re thinking about dealership efficiency, AI, service operations, or the future of the dealer network, this is a conversation worth hearing.