Marc Pitts on SEO Survival in a Regulated Industry - DiscountVapePen.com

When every paid channel bans your product, SEO is what's left. Marc Pitts, founder and CEO of DiscountVapePen.com, has sold vape products online since 2014, and after Google, Facebook and YouTube shut off ads for his category, he and his partner taught themselves organic search. His biggest lesson: content written for SEO is "not written for people to actually read." Host Jeremy Rivera talks with Marc about writing for the bot in the middle, staying white hat when competitors cut corners, losing a YouTube channel with millions of views, moving from multiple vape shops to a website-only business, bootstrapping cash flow, and why "the customer is always right was one of the biggest lies of our lifetime." READ THE FULL RECAP https://unscriptedsmallbusiness.com/m... IN THIS EPISODE From eBay listings to a 13-year e-commerce brand Why restructuring content around headers changed growth "exponentially" Jeremy's human-to-bot-to-human model for SEO and LLMs SEO in a regulated industry: state and zip-code rules, E-E-A-T, no paid ads Why black hat is like "standing on your toes for everywhere that you walk" Clover Capital, rewards cards and bootstrapped cash flow Free shipping thresholds and friendly fraud Marc's question for future guests: "How do you pivot in an industry under fire?" CONNECT WITH MARC https://discountvapepen.com/   / discount.vape.pen.usa   MORE FROM UNSCRIPTED Unscripted Small Business: https://unscriptedsmallbusiness.com/ Is the Customer Always Right? 4 Founders Push Back: https://unscriptedsmallbusiness.com/i... #SmallBusiness #SEO #Ecommerce #UnscriptedSmallBusiness