Above Zero: Can Pakistan’s Mountains Become Year-Round Destinations? | Abdullah Khan

What if Pakistan’s mountains could become vibrant, year-round destinations without compromising the natural environment that makes them extraordinary? 🏔️ Meet the vision behind Above Zero and discover what an Integrated Tourism Zone (ITZ) could mean for the future of mountain tourism in Pakistan. We were delighted to welcome Abdullah Khan, CEO of Above Zero (@abovezero.pk) and Founder of Qubed Hospitality, for an insightful conversation on Pakistan Tourism Unplugged, hosted by Zubaria Jan. From the vision behind Above Zero and the development of the Thandiani Integrated Tourism Zone (ITZ) to the potential of four-season mountain tourism, Abdullah shares his perspective on creating new possibilities for recreation, hospitality and meaningful experiences in Pakistan’s mountains. With popular tourist destinations facing growing pressure, could a thoughtfully planned mountain town offer a different approach to tourism development? Envisioned as a living mountain town, Above Zero aims to introduce a new approach to mountain tourism, with an emphasis on sustainability, green architecture, local culture and walkable spaces. Its long-term vision is to create a destination with experiences throughout the year while contributing to Pakistan’s wider tourism potential. For those interested in responsible tourism, sustainable destination planning and the future of Pakistan’s mountain landscapes, this is a conversation worth watching. 🎬 Watch the full conversation on Dastaan Pakistan, the official YouTube channel of Green Tourism Pakistan, to understand the ITZ concept and the vision behind Above Zero. Explore. Experience. Discover Pakistan. #PakistanTourismUnplugged #GreenTourismPakistan #AbdullahKhan #AboveZero #QubedHospitality #Thandiani #IntegratedTourismZone #ResponsibleTourism #SustainableTourism #MountainTourism #DiscoverPakistan