Why Singapore Airlines Runs a Budget Airline — On Purpose

How does a premium, expensive airline like Singapore Airlines survive in Southeast Asia, the world's most competitive market for low-cost carriers (LCCs)? The answer is: it doesn't. It uses its own low-cost subsidiary, Scoot, to fight the budget battle for it. Facebook:   / behindasian   Instagram:   / behindasia   Inquiries: behindasian@gmail.com Brought to you by the Behind Asian Team.