How to Create Brand Icons, Patterns and Submarks

Learn how to create brand icons, patterns, and submarks so your brand identity feels more complete and professional. In this lesson from the Free Brand Identity Design Course, we’ll move beyond the logo and create supporting visual elements that help expand the brand identity system. You’ll learn what brand icons are, how patterns support a visual identity, what a submark is, and how these pieces work together across different brand touchpoints. Chapters: 00:00 How to Create Brand Icons 08:16 How to Create Patterns 15:39 How to Create a Submark Watch the full free course: https://www.youtube.com/playlist?list=PLdHyNrkiFQPrQ2fl4VhirRYS1KpNhw_Le Previous lesson: https://youtu.be/InNWKd9JTcM Next lesson: How to Create a Brand Identity Guide for Clients: https://youtu.be/XPv5RDtiCXE Resources: https://www.dropbox.com/scl/fo/hrg1ep2gmlsezshwmq5vu/ANbzJQMjaPwmJjLCx-mA6K0?rlkey=52p6c8yw2faj4oh8ogxa3a4a7&st=q8pq2502&dl=0 Subscribe for more brand identity, logo design, Adobe Illustrator, and freelance design lessons. #BrandIdentity #VisualIdentity #BrandDesign ❤️ SUPPORT 4 THE CREATIVES Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives. Donate: https://4thecreatives.com/support