Episode 25: When They Say 'That's Too Expensive' — What to Do Next

Send us Fan Mail (https://www.buzzsprout.com/2553269/fa...) Those four words. You know the ones. You've done the work, built your pricing properly, sent the quote — and then it comes back: "that's too expensive." And suddenly all the confidence you had disappears. In this episode, I'm talking about what's actually happening in that moment, what it means (and what it doesn't), and what to do next that isn't immediately reaching for a discount. We cover: • Why "that's too expensive" is almost always budget information — not a verdict on your work • The two questions that fire at once when a client pushes back, and why the emotional one tends to drive the response • A real enquiry I had for a wedding cake — and what happened when I handled it properly • Three practical responses you can use when the pushback comes • Why guilt-discounting costs you more than just the money • The mindset shift that changes how these conversations feel If you've ever said yes to a price you knew was too low just to make the discomfort stop — this one's for you. Connect with Annie: For structured support, training and accountability: Join The Home Baking Business Academy Membership https://anniebennett.co.uk/the-home-b... For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: Follow me on social media   / thehomebakingbusinessacademy     / thehomebakingbusinessacademy     / hbbacademy     / annie-bennett-hbba   For her website with all this and more: anniebennett.co.uk (http://anniebennett.co.uk) Support the show (https://www.buzzsprout.com/2553269/su...)