Eric Cogorno: My Golf Channel Made Almost $0 Year ONE

Eric Cogorno on growing a golf instruction channel and making nothing his first year Eric Cogorno Golf:    / @ericcogorno   Listen to every episode: https://behindthebrand.buzzsprout.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast... Who is Eric Cogorno? Eric is a golf instructor who started coaching at a course in Bethlehem, Pennsylvania and posted his first YouTube video on January 1, 2017. He runs the channel with his business partner Mary. How long did it take to make money? Eric says they made basically nothing the first year. In year two they got some momentum, and by year three the audience was growing fast. Why post fewer videos? He found that when a video was doing well, holding the next post kept the momentum going. Now they post one or two a week. TABLE OF CONTENTS: 0:00 Intro 2:58 How Eric got into golf 7:13 Why he started coaching 13:55 Starting the YouTube channel 18:20 Burnout and personal development 25:43 Switching to tip-style videos 27:27 From evergreen to curiosity titles 32:45 Posting three videos a week 38:01 Almost no income in year one 39:56 Year three growth and higher prices 43:31 Why he launched online coaching 48:24 Working with Performance Golf 52:31 Posting less to let videos run 1:00:03 Plans for a personal development channel