The Industry Coach: What 50 Articles on Your Niche Won't Tell You

Your prospects can tell within about 10 minutes that you don't really know their industry. I nearly launched a hotel and cafe strategy at Coca-Cola that would have failed at the glass washer, and a 30-year venue operator caught it over one coffee. I break down what an industry coach is, why 100 hours of research can't replace one hour with an operator, and three questions to find yours. Watch before you launch your next vertical offer. Connect With Paul: On LinkedIn -   / paulhigginsmentoring   Email - paul@paulhigginsmentoring.com Check out more podcast episodes at https://paulhigginsmentoring.com/podc... Thank You for Tuning In! #industryexpert #niche #zohopartner