China’s $40 Golf Clubs Are Exposing a $650 Lie — Here’s How

China’s $40 Golf Clubs Are Exposing a $650 Lie — Here’s How 0:00 How the golf industry's reliance on contract manufacturing in China has enabled clones and direct-to-consumer brands to challenge the value of premium golf clubs. 2:13 TaylorMade 5:58 Fusheng Industrial 16:18 PGM 16:58 Honma I break down how a $649 golf driver can cost only tens of dollars to produce—and why the factories behind the biggest golf brands are now helping challengers compete on price. I trace TaylorMade’s rise, its private-equity ownership changes, and the contract manufacturing network that produces much of the world’s golf equipment. I also examine Fusheng Industrial, Chinese golf manufacturing, counterfeit raids, and the knowledge transferred to the workers and foundries that built these clubs. Finally, I look at direct-to-consumer brands such as Takomo, Sub-70, New Level, PGM, and Ben Hogan, along with Honma’s transformation under Chinese ownership. The question is simple: after seeing the math behind the logo, would you still pay for the name?