Pricing Your Product in the Agentic Era

Software has worked on a simple “users x monthly rate” pricing model for decades. But what’s the best pricing model for a world where AI agents are doing the work instead of humans? Facilitated by Jay Nathan, CEO and Co-founder at Balboa, and featuring Maree McMinn, Product Director at Infor, this session looks at how enterprise software companies are learning to monetize agentic features when the old per-seat math no longer works. TOPICS 0:00 From product to pricing 3:04 Consumption vs. predictability: what customers want 6:42 Seat, consumption, and outcome-based pricing 13:32 Instrumentation and the CPQ problem 17:11 Pricing as a cross-functional job 25:31 Staying agile: test in the real world, with the right sellers 38:39 ROI estimates that buyers will trust 45:39 Q&A: contract flexibility and MCP servers HOSTS Maree McMinn, Product Director @ Infor   / mareem   Jay Nathan, Co-founder and CEO @ Balboa   / jaynathan   --- CONNECT WITH BALBOA: Web: https://www.engagebalboa.com/ Events: https://luma.com/balboasolutions Newsletter: https://share.hsforms.com/2XNPmL1uNR5... LinkedIn:   / balboa-solutions