What is a Customer Data Platform (CDP)? [The Ultimate Guide]

Learn about customer data platforms (CDPs) from how they help manage customer data, to how they’re architected, what use cases they serve, and what to look out for when selecting a CDP vendor. This webinar covers the following topics: 0:00 Introduction 1:29 What’s driving demand for CDPs? 7:20 What is a customer data platform (CDP)? 13:07 Use Cases 13:48 Building a customer data platform vs. buying one 17:42 CDP Selection Criteria: choosing the right solution for your needs 19:08 Implementation Myths 20:43 Implementation Checklist Webinar by Tom Treanor, Head of Marketing at Treasure Data #CustomerDataPlatform #CDP