The Mother Sea Turtle Theory of Creativity with Joanna D’Avanzo

Joanna D’Avanzo teaches young creatives to think like mother sea turtles: produce a lot of ideas, accept that most will not survive, and return ready to make more. The award-winning Marist University professor and former VP/creative director joins The Last Advertising Podcast to explain why great creatives know a little about a lot, why AI is one-note, and how museums, art history, subway conversations, unfamiliar films, and honest feedback make the work better. Listen to the other Last Episodes at https://thelastadvertisingpodcast.com/