Personal Finance, PR and AI: Why Real Experts Matter | Kara Gammell

Steve and Steph are joined by Kara Gammell, Senior Editorial Strategy Lead and Brand Spokesperson at MoneySuperMarket. An award-winning personal finance journalist, Kara spent eight years on the money desk at The Daily Telegraph before going freelance and then moving in-house. She explains why AI is a useful starting point but no substitute for a real expert when it comes to your money, and why journalists are now phoning spokespeople to check they’re genuine. Kara also shares her “barbecue test” for a good story, how brands in regulated industries can stay reactive, and why newsrooms are choosing quality over quantity. 00:00 - Introduction 00:44 - From The Telegraph to MoneySuperMarket 03:08 - What Still Makes a Good PR Story 04:25 - YMYL and the Perils of AI Financial Advice 09:57 - Where Humans Fit in AI Content 11:32 - Using AI for Personal Finance 18:26 - Why Named Human Spokespeople Matter 20:17 - Should Brands Hire Former Journalists? 22:55 - The Hidden Work of Being a Spokesperson 29:00 - Quality Over Quantity: The Return of Long-Form 34:54 - Reactive PR in Regulated Industries 39:23 - Quick-Fire Questions Check out the full transcript here https://www.propellernet.co.uk/the-di... – About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences. To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review. The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. To check out our socials and other useful links click here https://linktr.ee/propellernet_