Using pharmacy data to drive better decisions and demonstrate value

Emerging digital health technologies—including wearables, connected glucometers, blood pressure monitors, smart inhalers, and AI-based analytics—offer new opportunities for pharmacists to participate in continuous patient monitoring. These tools can generate real-time insights, enabling pharmacists to detect trends, identify adherence gaps, provide timely interventions, and personalize care plans. When effectively integrated into routine pharmacy workflows, digital monitoring has the potential to transform chronic disease management, improve patient engagement, and reduce preventable complications. However, the successful adoption of these technologies requires careful attention to responsible implementation. Pharmacists must navigate challenges around data privacy, informed consent, interoperability, and equitable access. Embedding these tools into practice also demands thoughtful workflow design, staff training, and collaboration with healthcare providers, regulators, payers, and technology developers. Education is critical for pharmacists to fully realize this potential. Chair: -Dr Luna ElBizri, Founder and manager of Lunapharm Pharmacy, Lebanon. Co-moderator: -Dr Victoria Cardenas, Vice-dean for internationalisation, Institutional relations and postgraduate studies, University of Granada, Spain. Panellists: -Laura Karim, A community pharmacist, Independent prescriber and pharmaceutical services development and improvement manager for NHS Grampian, Scotland. -Dr Paul Voigt, Inventory operations manager, Mediclinic, South Africa.