The Untold Story Behind America’s Fastest Growing Food Truck

What does it take to turn a late-night craving into a million-dollar empire? For entrepreneur Dawon Matthews, the answer was grit, reinvention and a $43,000 loan he couldn’t afford to waste. What began as an investment in a friend’s dream quickly became his own when that friend walked away, leaving Dawon to teach himself how to cook, build a menu and run a food truck with zero culinary background. In this episode, Dawon pulls back the curtain on the untold story behind Goodies Soul Kitchen, now ranked as one of the fastest-growing food trucks in America. From serving lamb chops and fried chicken until 3am outside Houston’s biggest clubs to navigating debt, setbacks and a past that included jail time. Dawon's journey shows how resilience and vision can turn failure into fuel. Now, with Goodies on pace to gross over a million dollars and a bold plan to expand into restaurants with a new late-night dining model, Dawon’s story is about more than food, it’s about second chances, determination and redefining what’s possible for entrepreneurs who refuse to quit. 🎧 Subscribe wherever you get your podcasts 📱 Check out our social accounts to stay updated... Instagram:   / howmuchdoyoumakepod   TikTok:   / howmuchdoyoumakepod   🔗 Learn more about Dawon here: Website: https://www.dawonmatthews.com/appoint... Instagram: https://www.instagram.com/_the_elite_... 00:00 Introduction 01:33 Food Truck Venture 03:57 Overcoming Challenges 06:10 From Cleaning To Real Estate 12:41 Expanding Horizons 13:23 Brick & Mortar Plans 20:33 Giving Back 24:55 Financial Transparency 30:25 Innovative Restaurant Models 32:49 Personal Reflections 43:36 Defining Success 47:09 Closing Thoughts #SoHowMuchDoYouMake #HowMuchDoYouMakePod #MoneyTalks #Podcast #FinancePodcast #Salary #FoodTruckLife #EntrepreneurshipJourney #LateNightEats