You’re Not Addicted by Accident.

Why is it so hard to stop scrolling? You open your phone for just a few minutes… one reel becomes ten, ten becomes fifty, and suddenly an hour is gone. But what if this isn’t just about willpower? Behind every recommendation, notification, and endless feed is an algorithm designed to understand what grabs your attention — and keep you coming back. In this documentary, we explore the psychology of endless scrolling, how recommendation systems learn from your behavior, why unpredictable rewards keep you engaged, and how social media platforms compete for one of the most valuable things you have: your attention. The more you scroll, the more the system learns. And the more it learns, the harder it can become to stop. This is the story of *how the algorithm keeps you scrolling.* #SocialMedia #Algorithm #Doomscrolling #Technology #Psychology #Documentary #AttentionEconomy