BRAND NEW SEO PODCAST! Search Bar Crawl Episode 1 - with Myriam Jessier & Jojo Furnival

A couple of marketers, a drink, and a proper chat about search, brand, and whatever else is on tap. Search Bar Crawl is an informal, unscripted podcast about the world of search. No slides, no agenda, just two marketers thinking out loud, disagreeing well, and spotting how the thing over here is really a bit like the thing over there. In this first episode, Jojo Furnival (Sitebulb) sits down with Myriam Jessier (SEO trainer and consultant, PRAGM) to muse over GEO, SEO, brand, multimodal search, why our contract with Google is broken and much much more... They discuss "technical branding," the overlap between technical SEO and brand that nobody formally owns yet, and explain why rankings were always a bit of a construct in the first place. Together they cover the four layers of a brand, whether impressions matter again now that clicks are drying up, and how to build your own metrics when no tool measures the thing you care about - plus some blunt advice for anyone whose role feels shaky right now. CHAPTERS 0:00 Intro and the drinks icebreaker 2:41 The junior's dilemma in an AI-hyped industry 5:05 SEO as predicting the weather 5:49 AI is a new layer, not a replacement 6:37 Why everything on the web becomes an ad 8:19 The four layers of your brand 9:33 Why SEOs are becoming brand marketers 10:42 Are impressions important again? 11:49 The compressed customer journey 13:24 Do rankings even matter anymore? 14:31 The broken contract with Google 16:01 Consultants, redundancy, and managing up 18:28 Building a personal brand to shift ChatGPT 19:24 Problem vs situation 20:37 Multimodal: images, video, and podcasts 21:47 Accessibility's day in the sun 24:07 Inventing your own image metrics 26:55 GEO, bot governance, and where to specialize 29:26 Why business context drives crawl priorities 32:20 Optimizing for a splintering AI ecosystem 34:08 Claude skills and expertise layers 37:24 The one AI workflow that's actually in production 40:12 Don't trust every stats graph you see 40:49 Parametric memory and brand reputation 44:24 Jojo's three takeaways 46:42 Authenticity in an AI-video world 47:22 Outro: join us and get in touch SPEAKERS Jojo Furnival — Sitebulb:   / jo-furnival-65613325   Myriam Jessier — PRAGM:   / myriamjessier   ABOUT SBC Search Bar Crawl is an unscripted marketing podcast about search, brand, and whatever else is on tap. Enjoy hot takes, served chilled. Hosted by marketers Jojo Furnival and Myriam Jessier—with friends and guests joining the crawl—the show brings together people working across SEO, search marketing, brand strategy, content marketing, digital PR, website accessibility and AI search. And every guest gets the same opener: if we were buying you a drink to pick your brain, what would it be? LinkedIn:   / search-bar-crawl   Subscribe on YouTube:    / @searchbarcrawl   All the hot takes in this episode are the speakers' own — not the official line of any brand, company or organisation they're affiliated with. #SEO #TechnicalSEO #GEO #AISearch #BrandBuilding