TRANSFORMED Book Release Interview with Marty Cagan

This is a conversation with Marty Cagan about his latest book, TRANSFORMED. The book is about transforming your company into a customer-centric product powerhouse. He calls that the Product Operation Model. If you want to change your company to work more efficiently, this session is for you. Join the Product Masterclass, a 12 weeks coaching program to level up your skills as a product manager. More infos under: www.product-masterclass.com Or join one of the biggest product conferences in Europe: www.just-product.de 0:00 Intro 1:36 What do you want to achieve with TRANSFORMED 4:20 Content of the Book 12:40 Tech vs. The Rest of the Company 16:45 Solutions for CPOs 21:55 How to Change the Company 29:17 Your Process to Change 32:40 Top Down vs. Bottom-up Change 35:10 The Role of the CEO 38:25 How can PO / PM Change Companies? 42:45 Win Hearts & Minds 45:50 AI & Transformation 50:45 European vs. American Companies 56:15 Wrap-up by Marty