Next Chapter of Fragrance Safety: From Exposure Science to AI - with Dr Anne Marie Api

Dr Anne Marie Api is a highly experienced toxicologist and long-standing leader at the Research Institute for Fragrance Materials (RIFM), where she has worked for most of her career. She has held senior scientific leadership roles, including Vice President of Human Health Sciences and is now President of RIFM. In this episode of Predictably Good we explore how fragrance safety science has evolved, we discuss advances in real-world exposure assessment and non-animal testing methods and the growing role of AI and predictive modelling. We also discuss the challenges of regulation, communicating science effectively, and what the future holds for fragrance safety. Where AI, Data, and Predictive Intelligence Shape Better Decisions From public health to financial markets, from food safety to nuclear systems, the world runs on decisions made under uncertainty. Predictably Good explores how AI, machine learning, and advanced analytics are transforming how we assess risk, model outcomes, and make better decisions across industries. Each episode brings together leaders from science, industry, finance, and policy to unpack how predictive intelligence is being applied in the real world—whether that’s safeguarding food systems, managing financial risk, designing resilient infrastructure, or navigating global uncertainty. We go beyond theory into application: early-warning systems, probabilistic modelling, scenario analysis, and decision-making at scale. At its core, this podcast is about one thing: how to make better decisions when the stakes are high and the future is uncertain. Join Predictably Good to understand how predictive thinking is shaping safer, smarter, and more resilient systems across the world. Hosted by Cronan McNamara, Founder & CEO of Creme Global