Startup Distribution In 2026: 3 Tactics That Actually Work

If you're building a startup the same way you were a year ago, you're falling behind. Content on the internet has exploded since LLMs arrived, and the old ways of getting attention don't work like they used to. I'm Rich, founder of Yaps.ai. Yaps went from $0 to about $100K in annualised revenue in two months, with zero ad spend, by adapting fast. Here are the three distribution tactics that worked for us: 1. Programmatic SEO with AI. Google still drives discovery, and LLMs read Google and Bing too. Use AI to research your niche and competitors, pull product facts from your codebase, and publish genuinely useful pages. 2. Long-form video. YouTube is one of the sources AI tools quote most, and most builders still won't make videos. 3. Platform integrations. MCP servers, CLIs and integrations put your product wherever people already work, and AI now makes them cheap to build. Try Yaps: https://yaps.ai Chapters 0:00 Building a startup in 2026 0:42 Why the old playbook stopped working 1:36 Tactic 1: Programmatic SEO with AI 2:43 Tactic 2: Long-form video 3:17 Tactic 3: Platform integrations 4:22 Adapt or fall behind 4:35 The tool I recommend #startup #saas #marketing