Head of International Sales, The Strategy Behind London’s Property Marketing | Amy Meyrick

In this episode of the Real Estate Leaders Podcast, we break down international sales strategies with CBRE’s Head of International Sales and Marketing, exploring how property is sold worldwide across global markets. This episode dives into global sales strategy, international real estate, and the opportunities that come with selling property overseas. I’m joined by Amy Meyrick, Head of International Sales and Marketing at CBRE UK, The Global Leader of Commercial Real Estate Investment & Advisory. We unpack how international sales actually work at a global level and what professionals must consider when selling property across different countries and markets. This conversation explores the differences between global real estate markets, how sales and marketing strategies must adapt internationally, and the major opportunities that come with selling property overseas, from accessing international buyers to operating at a higher-value, global scale. 🎙️ In this episode, we discuss: The difference between local vs global selling Why strategy must change when selling property internationally The biggest opportunities in overseas property sales How professionals can position themselves for global clients How professionals attract and manage international clients Key marketing strategies for global audiences Lessons from working across multiple markets This episode is perfect for anyone looking to: ✔ build a global client base ✔ understand international sales ✔ improve their marketing strategy ✔ scale beyond one market If you’re interested in international sales, global market strategy, or selling property worldwide, this episode offers real insight from the top of the industry. 🍿 Watch the full episode on YouTube 🎧 Listen on Spotify: Real Estate Leaders Podcast 00:00 Introduction to International Real Estate & Global Sales 00:45 Meet Amy Meyrick | Head of International Sales & Marketing 01:22 What It’s Like Working in International Real Estate 01:56 Navigating Cultural Differences in Global Property Markets (UK vs UAE, yields, mortgages) 03:34 Day in the Life of Global Real Estate Sales & Marketing (Worldwide calls, campaigns, invoicing) 05:24 Travelling for Work in International Real Estate (Asia, Middle East, Kazakhstan) 06:02 What Happens Behind the Scenes When Working Abroad for Real Estate (Campaign strategy & execution) 07:19 Partnering with Parents & Education Agencies to Drive International Sales 09:55 International Real Estate Marketing Explained (Visas, relocation, global buyer education) 11:40 Using Country-Specific Marketing Platforms (WeChat in China & global portals) 14:25 Leading Asia Pacific (APAC) Sales Teams in Global Real Estate 15:46 Success Stories in International Property Sales & Growing Global Teams 18:05 Personal Achievements & Property Investing (Renovations, London portfolio, flipping vs buy-to-let) 22:49 Property Tour Begins | Marylebone Mansions, London 23:41 Living Room Tour & Interior Design Highlights 25:27 Career Journey: Growing Up, First Job & Entering International Property 28:00 Touring the Bedrooms & En-Suites | Quality Finishes & Design Inspiration 30:35 What Makes Marylebone Mansions Stand Out (Privacy, security, concierge) 31:26 Principal Bedroom Tour 32:15 Advice for Aspiring Professionals in Real Estate & Marketing 33:01 Where to Connect with Amy Meyrick