Who Actually Holds the Power? | Contact Mapping for B2B & B2G Sales — Ep. 3 Part 2

You’ve found the company. You’ve found a contact. But do they actually hold the power? In B2B and B2G sales, getting into an organisation is only part of the game. You need to understand who influences the decision, who has authority, and who can move the conversation forward. In Episode 3, Part 2 of the Sales Leader Series, we continue our conversation on Contact Mapping, looking at how to identify the people who actually hold influence within an organisation. If you sell to businesses, government agencies, large organisations, or enterprise clients, this is a critical part of building a smarter sales strategy. Stop chasing titles. Start mapping influence. #SalesLeaderSeries #ContactMapping #B2BSales #B2GSales #SalesStrategy #BusinessDevelopment #EnterpriseSales