The State of Marketing in 2026

In this episode of _The Last Analog Marketers_, hosts Aaron Peterson and Jamie Jones discuss the current state of marketing in 2026, including the intense focus on data-driven outcomes, how attention scarcity creates experience economics, and that silo breakdown needs to start at the highest levels for true integration and cross-collaboration to succeed. And in this episode's "One Last Thing," we discuss how a simultaneous increase in quality content in theaters and decrease in quality streaming content over the summer drove consumers back into theaters, reinforcing that "content is king" still applies.