Building a Football Club Beyond the Pitch

In Episode 5 of the Estrella Football Podcast, host Laura Du Ry sits down with David Dwinger and Xander Czaikowski to explore what building a football club beyond the pitch really looks like, starting from the moment a deal is signed. When new investment arrives, most clubs buy a new striker. David and Xander explain why Estrella starts somewhere else: with the club's brand and identity, the relationships with the people who run it, and the data, technology and partnerships that create lasting value. They also discuss why trust takes time, how a horizontal multi-club ownership model gives smaller clubs access to technologies used by top division clubs, and why passive investment in football so rarely works. This episode covers: 🏟 Why branding and identity come before buying players 🌍 Why local expertise matters in every country ⚡ How we structure fast and transparent deals 🔗 The Estrella ecosystem and group-level partnerships 📊 Why data is the foundation of club revenue 🖥️ ClubOS and the vision of one platform for the whole club ⚽ Career pathways for players and staff 💼 Rethinking sponsorship as partnership A must-listen for club owners, investors, executives and anyone interested in the business of football. 🎙️ Hosted by Laura Du Ry, with David Dwinger & Xander Czaikowski https://estrellafootball.group/