Why Anirudh Ravichander Needed Aravindh, An Indie Alter-Ego | Aravindh | Billboard India

Anirudh Ravichander catches up with Billboard India on the launch of his first independent single "Aravindh" under his label Albuquerque Records. He speaks about creating an alter-ego for his indie music persona, how it will differ from Rockstar Anirudh, and giving opportunities to new artists. Although Anirudh has been the go-to composer for Tamil cinema's biggest blockbusters over the last 15 years, he explains how he's always nurtured the indie musician in him. 0:00 Intro 0:40 On starting his indie journey 1:55 On Aravindh not being a film song 3:07 On the alter-ego Aravindh 4:02 On the current music trends 5:12 On launching new artists 6:17 On how one hit song is not enough 6:38 On the creation of Aravindh 7:11 On creativity as an indie artist 8:13 On Aravindh sounding commercial 9:06 Aravindh vs Anirudh 10:28 Aravindh as an EP 10:49 On happiness and success