Field Notes #01 — Peak GTM Engineering: Are We Already Past It?

Garrett Wolfe (OneGTM), Javeria Shah 🔮 (DFY Automation, Clay Cup 2025 World Champion), Mitchell Keller (LeadGrow.ai) and Spencer Tahil (Growth Alliance) open the Field Notes series with the uncomfortable question nobody posts about: is the GTM Engineer role getting stronger, or getting automated? We’ll get into what “peak engineering” actually looks like from four very different seats - an advisory, THE competition-winning operator, an agency running thousands of campaigns programmatically, and an agentic revops builder in GTM. Apply to work with us: https://growthalliance.io/