How I Built Scale Digital (Founder Story)

I'm in New York, the heart of e-commerce. Here's how a freelance side project in Australia became a performance advertising agency, and why I think Australian operators have an edge when they land in the US. How Scale started, why we don't run it like a typical agency, what doing business in Australia teaches you · what I'll be sharing on this channel. How I Built Scale Digital 📍 New York ⏱️ Chapters 0:00 New York, the heart of e-com 0:55 What this channel is for 1:09 What Scale Digital actually is 1:26 How Scale started: freelancing for friends 2:07 Why we don't run like a typical agency 2:31 Why Australia makes you a savage operator 3:21 "The weight belt coming off": building in NYC 4:03 What I'll share on YouTube 5:08 My life philosophy 5:30 Why paid ads: from $1M to $100M a year 5:47 What keeps me in it Scale Digital has generated over $500 million in revenue for e-commerce brands. Free account audit → scaledigital.com.au/free-audit 🔗 Follow Matt Instagram → @matthew.feng_ Scale Digital → instagram.com/scaledigitalhq Filmed & edited by Aidan Chua #ecommerce #metaads #founderstory #performancemarketing #newyork ```