The Toy That Killed a Video Game Giant | Fall of THQ

THQ was a video game giant — the company behind Saints Row, Darksiders, and the WWE games. Then it bet its entire future on a children's drawing tablet, and the uDraw disaster blew a $100 million hole in the company. This is the full story of the THQ collapse. But the real cause of THQ's bankruptcy wasn't just one bad product. Behind the failed uDraw tablet was a chain of overexpansion, misread audiences, and studio closures that carved a beloved game publisher apart — until rivals auctioned it off for parts. 0:00 A Warehouse Full of a Dead Empire 0:45 THQ at Its Peak 1:45 The Surprise Hit That Fooled Them 4:00 The $100 Million Mistake 6:30 The Collapse: Studios Sold, Giant Auctioned 9:00 What THQ's Own Leaders Admitted 9:30 The Real Lesson of THQ's Fall