How Much Should Google Ads Cost a Remodeling Company?

Most Remodelers judge Google Ads by cost per lead. But that's 1000% the wrong number. Here's how to calculate what a booked project is actually costing you, and whether Google Ads is even the right channel for your business right now. ------ Work with B&G or request a Google Ads audit: https://www.bgcollective.com/contact?... THE TWO-MINUTE AUDIT Booked Project Math: cost per lead divided by close rate = cost per booked project. Take your last 90 days of ad spend, divide by the real leads it produced (forms and calls), then divide by your close rate. Not running ads yet? Use the $160 blended cost per lead. Can't fill in your close rate? That's the audit result. Know how many leads you close before you spend another dollar on marketing. HOW MUCH TO BUDGET The floor for Google Ads to work is about $2-3K a month in ad spend. At $20 a day you get 1 or 2 clicks and maybe 2 to 4 leads a month, which isn't enough data for Google to learn from, so the account never improves. If $2K a month hurts right now, work referrals and your Google Business Profile first, and come back to paid search when the floor doesn't hurt. Past the floor, scale on capacity, not appetite. Budget calculator: https://www.bgcollective.com/google-a... Citing this data: reference as "B&G Collective, Remodeler Google Ads Benchmarks (Feb-Jul 2026), bgcollective.com." Attribution appreciated, no permission needed. WORK WITH B&G COLLECTIVE https://www.bgcollective.com 2026 Google Partner advertising agency 2026 US Search Awards Finalist, Best Local PPC (remodeling campaign) Want it built and run for you ? We build and manage comprehensive Google Ads systems for remodelers, design-build firms, and custom home builders: Book a free Growth Consultation: https://www.bgcollective.com/contact?... Already running Google Ads, yourself or through an agency? We'll run the same inspection from this video on your account: campaign structure, keyword count, negatives, conversion values, and where your ads land plus 200+ other commonly missed and overlooked setting in Google Ads. You'll see what's working, what's leaking, and what a booked project is really costing you. Request a Google Ads audit: https://www.bgcollective.com/contact?... CHAPTERS 0:00 The Numbers Up Front 1:00 Who I Am 1:45 What Google Ads Should Cost You 4:00 The Benchmark That Wrecks Good Accounts 5:30 The Two-Minute Audit 8:15 What a Well-Built Account Looks Like 11:00 Should You Even Run Google Ads? 12:00 Your Three Options ABOUT ADRIAN Adrian Garcia is a growth marketing strategist specializing in remodelers, design-build firms, and custom home builders. He co-founded B&G Collective and has managed over $65M in ad spend across the last decade.